About
Established in 2019, Pacific General is a New York-based investment firm with offices in Seoul, investing across private equity and real estate.
We are a global investment firm that bridges capital, perspective, and partnership to realize untapped potential — and scale it beyond the expected.
Cumulative AUM & AUA
Across Real Estate & Private Equity
Our Professionals
Investment & Operations
Portfolio
Active PE Portoflio Companies
Built on Shared Core Values
Unwavering Commitment
We remain deeply dedicated and accountable through investment cycle. Our commitment is most visible when it matters most – navigating complex decisions, managing uncertainty, and securing long-term value.
Disciplined Stewardship
We steward capital and businesses with rigorous discipline, absolute transparency, and integrity. We let sound judgment and clear communication guide us, especially when facing critical trade-offs.
Partnership First
We believe that superior outcomes are built by exceptional people. Who we back and how we collaborate with leadership defines our shared success and lasting impact.
Conviction with Humility
We act with conviction while inviting diverse perspectives. By remaining open to challenge, we sharpen our thesis, mitigate risk, and ensure our judgment evolves with the facts.