Our Portfolio
Spotlight
Playa Bowls
Founded Belmar, New Jersey, Playa Bowls grew from a founder-led business into the No. 1 U.S. superfruit bowl franchisor, scaling from ~100 to 270+ units in three years driven by a clear brand identity, strong unit economics, and Pacific General’s value creation strategy, culminating in a highly successful exit.
Current Investments
A curated portfolio of differentiated businesses defined by strong brands, enduring heritage, and long-term growth potential.
Exited
Franchisor of the #1 acai bowl restaurant concept. Offers a diverse and healthy menu including acai, pitaya, mango, green and coconut bowls, juices, and more.
Current
An iconic New York sandwich brand poised for nationwide expansion.
Current
Rapidly growing Middle Eastern fast-casual concept with bold flavors and modern positioning.
Current
Value-added meat processor defined by high quality deli meats and longstanding heritage.
Exited
Distributor of innovative, high-performance flooring products for education and healthcare spaces.
Current
A digital door lock manufacturer combining decades of heritage with continuous innovation.
